PROJECT WORKS

Third Project Work

Here you can download the instructions seen in class.

What to do:

  • Open a Facebook page;
  • Identify your Facebook objectives (one campaign per one goal);
  • Structure the campaign (at least 2 ad sets);
  • For each ad set prepare one ad (at least);
  • Take screenshot of every step (also the targeting);
  • The goal of your group/agency is to prepare a presentation of your campaign: with the target and the previews of the ads;
  • Dead-line Saturday, May the 4th;
  • Presentation in class of the 5 best works on May the 9th, our last lesson.

First Project Work

What to do:

  • Form a team of max 5 members;
  • Give yourselves a name as a Branding Angency;
  • Choose 2 existing brands in different industries;
  • For each brand you have to complete the Kapferer Prism model;
  • And for the same brands you have to find or figure out Mission, Vision, Values and the Brand Personality (following Aaker BP dimensions);
  • The goal of your group/agency is to prepare a presentation with the results of your analysis;
  • Presentation in class on Monday March, 11;